I gave it a fighting effort and I just couldn’t do it.” Under “Occupation”: “Actor - currently appearing on Gossip Girl.” Armand Hammer, the controversial Occidental Petroleum tycoon.” Under “Education,” there’s a quote from Hammer: “I tried college at UCLA. His “Heritage” is listed as “Great-grandfather Dr. But is Hammer truly a unique star who’s finally finding his niche - or simply a beautiful, pedigreed white man who’s been allowed, in a way that few others in Hollywood have, endless attempts to discover it?Īrmie Hammer’s first significant magazine appearance came in 2009, in a Vanity Fair spread of “ Fortune’s Children” - 38 heirs and heiresses, including Ivanka Trump and Jared Kushner, heralded as “the next generation of some of the world’s greatest fortunes.” Hammer’s page is located in the back of the spread, after the Mortons and Bloombergs and Bloomingdales, and features a photo of him playing a guitar in a bathrobe, staring whimsically into the distance. Paired with his performance in an Oscar-bound film, these undertones, largely organically surfaced by the internet, have the potential to finally Make Armie Hammer Happen. Queer undertones, like the way he talks about “falling in love” with the film’s director on set. Meme-able undertones, mostly from the adorable way he dances in a now-viral clip from Call Me by Your Name. Gross undertones, like his obsession with talking about how many times he got ringworm as a child. There are fetish undertones, like his documented affection for BDSM and ropes. Yet for the bulk of Hammer’s career, those undertones have been overlooked and overshadowed by the mainstream - and altogether unremarkable - Hollywood narrative around him. But Singh also pinpointed his deeper appeal: “I’m not talking about a Disney Prince,” he told Details. He might look, as Mirror Mirror director Tarsem Singh put it, like who you’d draw if you were going to draw a prince.
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It’s that movie stardom isn’t for Hammer: He’s too quirky to fit into the mainstream roles available to him, and so much more than the sum of his handsome parts. This year, they are spinning out a publicity campaign around his role in the likely Oscar contender Call Me by Your Name that attempts to retroactively reinterpret his choices, his failures, and his career.Īccording to this logic, it’s not that Hammer’s a bad movie star. Yet he and his publicity team have never given up trying to Make Armie Hammer Happen. His attempt to redirect his career with The Birth of a Nation faded from Oscar favorite to a blip on the awards season radar. The Lone Ranger was one of Disney’s greatest summer bombs of all time. His blockbusters flop his prestige pictures fall flat. He’s gone on to star in failed Westerns, spy remakes, fantasies, and historical epics. But not Hammer, whose career has evaded certain doom for nearly a decade.
In the aftermath, the careers of those other would-be superheroes (save Common, slated to play Green Lantern, who had an established musical career of his own) failed to bear fruit Brody, arguably the most famous at the time of casting, has all but disappeared from Hollywood. Suddenly, their path to instant stardom was over. When the movie was called off, Hammer and the other stars - including Adam Brody as The Flash, DJ Cotrona as Superman, and Megan Gale as Wonder Woman - were already deep in pre-production training. “We guess being 6-foot-5 and having a weird name makes you qualified to play the Dark Knight.” “Armie Hammer (his actual, SAG-registered name) will play Batman,” the St. Hammer had just been cast in George Miller’s doomed DC Comics adaption Justice League: Mortal and was a perfect young Bruce Wayne, even if some in the press remained dubious. He also comported himself the way people who have grown up with money often do: with confidence and charisma, or if you’re being less generous, like a little bit of an asshole. Hammer already had the height, the side part, and the old-fashioned good looks that would lead directors to compare him to the likes of Gary Cooper. No matter that his roles, at that point, were limited to quick one-episode stints on Veronica Mars and Desperate Housewives, and a part as “Lead Prefect” in an adaptation of My Friend Flicka. Back in 2007, 19-year-old Armie Hammer was readying himself to become a movie star.
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